We, as humans, hate innovations.

Thiago Blanco Lopes
2 min readDec 14, 2020
Photo by Tiago Muraro on Unsplash

Think for a second here: do you like innovations? I mean, really?

Another day I was scrolling through LinkedIn and saw a post where a person was criticizing LinkedIn for deciding to put the new feature “Stories.” That post inspired me to share these thoughts with you. According to this person, the problem was that it allowed people to post contents which are not necessarily related to “the corporate world” or “not professional enough.” In fact, I saw that a good amount of people was agreeing with the statement made in the post.

This post and the comments made me think about two things, and I would love to start a conversation with you reading this humble post.

We all love to express how much we are interested in innovation and some even make bold statements such as “Innovating is the core structure of my personality.” It is real, I heard this one before. I don’t mean to say that the person was lying, I am sure for some people it probably is. But in general, we love to see Innovations around us that do not necessarily impact our daily lives because the moment something new changes the things we are already comfortable with we start to complain.

Well, let’s get to the two points I wanted to bring to discussion with you here.

1 — Everything that changes a little bit the products or services that we are already comfortable using, we tend to dislike, argue, and even express our disappointment to friends, family, or even LinkedIn “colleagues.” I can only think about a few Brands around the world that create things that their customers love since day one, but even though, it is hard to make everybody “happy” and they need to keep trying.

2 — Most of us don’t want a work-life balance! That might be a bold statement to make here but I’m pretty sure that the majority of people today still believe that you need to be one person in the office and leave to be “ourselves” at home. In my opinion that is sad because I know a lot of brilliant people that are stuck in jobs that they think it’s bad to show emotions, to express opinions or even to have the freedom to do the things they like.

I would love to hear your thoughts on both these topics and would be amazing to start a conversation with you.

Looking forward to hearing from you.

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Thiago Blanco Lopes

I see the world in a very peculiar way. Trying to mix creativity with strategy to empower brands in the digital world - Brazilian living in Lisbon